My name is Anna and I am a UI/UX Designer, currently working at EA Firemonkeys in Melbourne.
I am a skilled and motivated game developer with demonstrated success in the mobile game space, having worked on The Sims and Need For Speed franchises. In 2018, I was recognised as one of MCV Pacific’s Top 50 Women in Games, and was selected for the Next Gen Leaders program, run by the International Games Developers Association (IGDA).
I have extensive international experience, having lived and worked on four different continents. I started my career as an Art Director for a Swedish board-game company. During this time I realised that my passion laid within UI and exploring how people interact with digital games. Realising I craved more sunshine in my life, I took a chance, sold everything I owned and moved to Australia in 2013, where I landed at EA.
I am an active advocate for diversity in the games industry and regularly speak at conferences, schools and universities about UI, UX Design, and how to create diverse, inclusive games communities.
Outside of work, I co-organise GeekSkate, a skate collective aimed at providing an inclusive environment for women and non-binary gamers and game developers to learn to skateboard. I'm also an enthusiastic League of Legends player, streaming regularly on my Twitch channel,
I hold a Bachelor in Graphic Design (2011) and a Certificate in UX Design (2017).
Senior UI/UX Designer, EA Firemonkeys
“I've worked with Anna for almost 4 years now. Her understanding of User Experience from the players perspective is insightful and considered. She constantly strives to develop best practices for UI/UX and is a strong advocate for the player.
Over the past years Anna has been successful in delivering clear and robust UI experiences, played and enjoyed by millions of mobile gamers every day.
Anna also regularly speaks at industry events, schools and the wider community. Anna is a positive role model, not only for budding game developers, but also for girls of all ages interested in pursuing games as a career.”
Producer, EA Firemonkeys
“I have had the great pleasure to work with Anna for almost a year. She is an excellent communicator, who always goes out of her way to ensure everyone is on the same page. She’s incredibly dedicated to User Experience, always thinking player first and never relenting on issues affecting players’ enjoyment of our games. Anna is never afraid to put in the extra effort to achieve the perfect balance between detail and elegant simplicity, often going above and beyond her initial brief in the process.
Outside of her day to day, Anna has dedicated herself to increasing visibility and equality for women, both in the games industry and beyond. From speaking to groups of young girls about getting into the industry, to creating awesome learning spaces for women / non-binary folks, Anna is always developing a new project to improve the lives of the women around her.”
Development Director, EA Firemonkeys
“I worked with Anna on Need for Speed: No Limits from July 2018 till February 2019. Anna was one of two UI Artists responsible for developing features and delivering content updates. During the time I worked with Anna she demonstrated her ability to work independently and to a deadline. All the work that Anna completed was of a very high standard, and she was always willing to do the work that was required of her.
Additionally, to her day to day responsibilities, Anna was very passionate about improving processes and culture across the development team and studio. She is engaging in meetings and always willing to take feedback on-board.
I have enjoyed working with Anna and would highly recommend her to any future employer.”