Experience designer by trade, empath by nature, and dork by choice.
I'm passionate about inclusive design (ask my teams!) and aligning development goals with user needs to shape intuitive interactive experiences that resonate deeply with players. For over a decade I’ve helped bridge the gap between game developers and their audiences on both AAA titles and indie darlings alike — while also advocating for diversity and accessibility across the industry at conferences worldwide.
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Hi there! My name is Anna, and I am currently working as the Lead UX Designer at Funcom's Stockholm studio, The Outsiders.
I'm an enthusiastic and accomplished game developer with demonstrated success in the games industry, ranging from live service free-to-play mobile all the way to niched console rhythm games that are best enjoyed while headbanging. I love exploring—and enriching—the ways in which people integrate gaming experiences into their daily lives.
After starting my career in board games back in 2011, I took a leap of faith and moved to Australia where I landed at EA. I quickly realised that my passion laid within exploring how people interact with digital games. Over a decade and multiple countries later, I've found fulfilment in bridging the gap between game developers and their audience, while advocating for diversity and accessibility across our industry worldwide. I've had the privilege of honing my craft on several major game franchises like The Sims, Need For Speed, Conan Exiles and Candy Crush Saga, as well as the award-winning Metal: Hellsinger, and am excited to continue growing in leadership roles where I can continue to put my values into practice and empower those around me.
I was recognised as one of MCV Pacific’s Top 50 Women in Games, and was selected as a Next Gen Leader by the International Game Developers Association (IGDA) as a part of their 2-year GDC programme.
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Outside of work, I helped create GeekSkate in Melbourne, a skate collective aimed at providing an inclusive environment for women and non-binary gamers and game developers to learn to skateboard. I'm also a League of Legends enthusiast, and co-created LadiesLoL with the esports caster, Vandie, out of frustration about the discrepancy in the gender representation within the player base of our favourite game.
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I have extensive international experience, having lived and worked on four different continents and speaking at events all around the world. I hold qualifications in Design & Visual Communication (Malmö University, 2008-2011), UX Design (General Assembly, 2017), and Accessible Player Experiences® (AbleGamers, 2020).